Packaging is an integral part of all consumer packaged goods, however, in recent years it has become as much a liability as it is an asset. With rising material and disposal costs, packaging has begun to eat into product margins, and as the environmental impact of single-use packaging comes under scrutiny by consumers and governments, the wrong packaging solution could harm brand image and customer retention. Circulr has created a Packaging-as-a-Service platform for Consumer Packaged Goods manufacturers and grocers to reuse their packaging. Circulr operates a streamlined system so that 50+ businesses can reuse their packaging easily. The platform is built around the Reverse Vending Machine (RVM) hardware dedicated to the collection of standardized reusable items in a rapid and efficient manner.