NeXT is an AI-driven, free-to-play social game designed for casual sports fans. The gamified app enhances fan engagement through a dynamic, risk-free second-screen experience. Our primary market is the casual sports fan, particularly women, aiming to engage and convert this demographic into active participants in the pay-for-play landscape. While 77% of global consumers identify as sports fans, 80% are casual fans who prefer social viewing experiences and typically avoid real-money betting due to risk aversion and lack of knowledge. NeXT’s platform engages these fans throughout the live broadcast with in-game “What Happens NeXT?” questions sponsored and rewarded by brands with points & product exposing fans to live game dynamics, alleviating confusion and fear with risk-free game engagement, and building the confidence necessary for wagering. NeXT couples as a powerful digital ad channel, tackling the shortcomings of traditional marketing strategies that fail to engage casual viewers, largely due to high licensing costs associated with live pro sport broadcasts and a one-size-fits-all approach. By utilizing its innovative gamified sports app and high-engagement digital platform, NeXT creates meaningful one-to-one connections between brands and fans during live broadcasts. NeXT monetizes through Placement, Activation and Data.